Brazilian beauty has stopped being a Brazilian-only conversation. Sol de Janeiro is on Sephora endcaps in the US, Granado is in Liberty in London and Le Bon Marché in Paris, and Natura has shelf space across Latin America and parts of Europe through its consultant network and direct shipping. The search results for “cosmetics beauty companies in Brazil that look like Natura and Boticário” surface plenty of editorial roundups, but very few tell you which brands actually ship outside Brazil and which apps to install to buy them. This guide does that.
The seven brands below are the Brazilian beauty manufacturers with the clearest path to a non-Brazilian shopper in 2026. Some have full international e-commerce. Some are on Sephora or Amazon. Two still require a workaround if you live outside Latin America. Where an app exists, the download links go to the app stores it’s available on. Where it does not, the recommendation is the brand’s own checkout or a marketplace that ships abroad.
For broader Brazilian context, see our Brazilian beauty brands beyond Natura and Boticário overview and the Natura vs O Boticário 2026 head-to-head.
Quick comparison: where each brand ships and how to buy
| Brand | Known for | Ships to US | Ships to UK/EU | Easiest way to buy |
|---|---|---|---|---|
| Sol de Janeiro | Brazilian-inspired body care, fragrance mists | Yes, full retail | Yes, full retail | Sephora app or brand site |
| Natura | Refillable fragrance, Ekos rainforest range | Limited, via consultants | Selected markets | Natura On consultant app |
| O Boticário | Mass-market makeup and fragrance | No direct, marketplaces only | No direct, marketplaces only | Brand site for Brazil delivery |
| Granado | Glycerine soap, baby line, classic heritage | Yes, brand site and Amazon | Yes, Liberty and EU pharmacies | Granado App or brand site |
| Avon | Mass-market fragrance and makeup | Yes, global brand | Yes, global brand | Avon ON app |
| Beleza na Web | Multibrand Brazilian beauty retailer | Limited international shipping | Limited international shipping | Beleza na Web app |
| Quem Disse Berenice | Bold makeup, Grupo Boticário sister brand | No direct, freight forwarders | No direct, freight forwarders | Brand site for Brazil delivery |
Why Brazilian beauty travels well
Brazil is the fourth-largest beauty market in the world by retail value. The local supply chain runs on tropical ingredients (açaí, cupuaçu, passion fruit, andiroba, copaíba), high-volume manufacturing for the Latin American region, and a long history of consultant-led sales. That combination produces three things foreign shoppers tend to want: heritage formulas at reasonable prices, fragrances with a recognisable warm-tropical signature, and body care with ingredients that are not common in North American or European drugstores.
Two corporate groups dominate. Natura &Co owns Natura and Avon and, until recent divestments, also owned The Body Shop and Aesop. Grupo Boticário owns O Boticário, Eudora, Quem Disse Berenice, Vult, O.U.i Paris, and the multibrand retailer The Beauty Box. Granado and Sol de Janeiro sit outside both groups. The rest of this article walks each one through the lens of cross-border shopping.
1. Sol de Janeiro, the Brazilian brand that grew up in New York
Sol de Janeiro is the most internationally available “Brazilian” beauty brand by some distance. Founded in 2015 by US executives but built around Brazilian ingredients and the Bum Bum body cream that became its signature, it sells through Sephora, Cult Beauty, Selfridges, and its own e-commerce in dozens of countries. The Cheirosa 62 fragrance mist is the entry point for most non-Brazilian shoppers.
Where it falls short: Sol de Janeiro is Brazilian in identity and ingredient story more than corporate base. Some Brazilian shoppers see it as a US brand wearing a Brazilian flag. Pricing is well above Natura or O Boticário inside Brazil, where it is positioned as imported.
How to buy outside Brazil: Sephora is the cleanest route in the US, UK, and most of Europe. Cult Beauty covers UK and EU shipping. The brand’s own site ships to the US, UK, Canada, Australia, France, Germany, and several other markets directly.
Download (Sephora app, for one-tap reorders):
Bottom line: Sol de Janeiro is the easiest Brazilian beauty answer for a US, UK, or EU shopper. Skip it only if you want a brand whose corporate base is actually in Brazil.
2. Natura, the Brazilian giant with the consultant network
Natura is the larger half of Natura &Co and sells through a consultant network of more than a million people across Brazil and a smaller footprint across Latin America, France, and the UK. The brand is best known in 2026 for Ekos (rainforest ingredients, refillable bottles), Kaiak (long-running fragrance line), and a sustainability story that includes B-Corp certification and direct sourcing from Amazon communities.
Where it falls short: International distribution outside Latin America is uneven. The official Natura app (Natura On) is for consultants placing orders for clients, not for retail shoppers in foreign markets. Direct-to-consumer e-commerce is strong inside Brazil and Argentina, weaker in Europe.
How to buy outside Brazil: In France and the UK, the brand operates a smaller direct-shipping site. In other markets, the cleanest path is to use Beleza na Web for a Brazilian-side cart that ships internationally (with customs fees) or to ask a Brazilian-based consultant to ship a package. The Natura On app is useful once you have a consultant relationship.
Download (Natura On consultant app):
Bottom line: Natura works well if you can connect with a consultant or already live in a Natura-supported European market. For a one-off purchase abroad, marketplaces are easier.
3. O Boticário, the retail leader still mostly inside Brazil
O Boticário is the largest Brazilian beauty retailer by store count, with thousands of stores across Brazil and a smaller presence in Portugal. Categories cover the full lineup: makeup (Make B.), fragrance (Lily, Malbec, Egeo), skincare (Botik), and gifting. The corporate strategy in 2026 is to deepen the Brazilian retail footprint and grow Portugal rather than push into the US or wider EU.
Where it falls short: No native international e-commerce for the US or UK in 2026. Foreign shoppers buy through freight forwarders or through Brazilian marketplaces that ship abroad.
How to buy outside Brazil: Use the brand site for Brazilian delivery and a freight forwarder service for the international leg, or buy through Beleza na Web’s international shipping option for selected SKUs. Portugal has direct shipping inside the EU through the local Boticário operation.
Bottom line: O Boticário is the right pick for shoppers in Brazil or Portugal and a workaround for everyone else. If you live in the US or UK and want a similar product mix without the freight gymnastics, Eudora or Sol de Janeiro is the easier swap.
4. Granado, the heritage brand on Liberty's shelves
Granado is the oldest pharmacy brand in Brazil, founded in 1870, and the surprise international success story of the last decade. The glycerine soap line, baby talc, and pink Phebo perfume now sit on shelves at Liberty London, Le Bon Marché in Paris, Bergdorf Goodman in New York, and dozens of independent apothecaries across the EU. The aesthetic (vintage labels, dark green and gold packaging) reads as luxury heritage outside Brazil.
Where it falls short: The international expansion has pushed prices well above Brazilian retail. A bar of glycerine soap that costs the equivalent of a few dollars in Rio runs three to five times that at Liberty.
How to buy outside Brazil: Granado’s own e-commerce ships to the US, UK, and several EU markets directly. Amazon US carries the most popular SKUs. The Granado App on Aptoide and Google Play handles Brazilian orders and store locator functions.
Bottom line: Granado is the easiest non-Sol-de-Janeiro pick for someone outside Brazil who wants a recognisably Brazilian heritage brand. Pay the import premium or wait for a UK or US sale.
5. Avon, the global brand with deep Brazilian roots
Avon is technically a global brand, but since the 2020 merger that placed it under Natura &Co, the Brazilian operation has become the company’s largest single market and its centre of gravity for new product development. Avon’s mass-market fragrance, makeup, and skincare lines run on a consultant network that operates in dozens of countries.
Where it falls short: Outside Brazil, Avon reads as a legacy direct-sales brand rather than a Brazilian beauty pick. The cross-border story is about Natura’s ownership rather than Avon’s identity.
How to buy outside Brazil: The Avon ON app is the official channel for representatives in most countries. Retail e-commerce exists for many Avon markets. Foreign shoppers who want specifically Brazilian Avon SKUs can buy through Beleza na Web or order through a Brazilian-based representative.
Bottom line: Avon is mostly relevant cross-border for shoppers who want Brazilian Avon-specific products (the Egeo or Liz lines). Otherwise, your local Avon market covers most of the catalogue.
6. Beleza na Web, the Brazilian-side multibrand shop that ships abroad
Beleza na Web is the largest online beauty retailer in Brazil by SKU count, with more than 250 brands ranging from O Boticário sister brands to imported lines. For a foreign shopper, the value is straightforward: a single cart for Boticário, Eudora, Quem Disse Berenice, Vult, Granado, Sallve, and dozens of brands that do not ship abroad themselves.
Where it falls short: International shipping is offered on selected SKUs, not the full catalogue. Customs and freight push the unit price above what a freight forwarder might offer for a single brand.
How to buy outside Brazil: The Beleza na Web app or website. Filter for SKUs marked “envio internacional” (international shipping) and use a credit card that accepts Brazilian retailers.
Bottom line: Beleza na Web is the single-cart answer for shoppers who want several Brazilian brands at once. Expect Brazilian-language checkout and longer shipping windows.
7. Quem Disse, Berenice?, the Grupo Boticário makeup spinoff
Quem Disse, Berenice? (often shortened to QDB) is Grupo Boticário’s bolder-colour, younger-skewing makeup brand. The hero products are matte lipsticks, the Glamour Eyes liner range, and the Stay Tonight line of long-wear foundations. The brand is widely available in Brazilian malls and through the Brazilian e-commerce site.
Where it falls short: No international e-commerce in 2026. The brand is well-known to Brazilian and diaspora shoppers but unfamiliar in the US or UK, which makes it hard to find through general beauty retailers.
How to buy outside Brazil: A freight forwarder service combined with the Brazilian brand site is the most reliable route. Selected SKUs appear on Beleza na Web’s international shipping list.
Bottom line: QDB is for shoppers who already know Brazilian makeup and want a specific Boticário-family product. For first-time buyers outside Brazil, Sol de Janeiro or Eudora is the easier entry point.
How to buy Brazilian beauty if you live abroad
The path depends on which brand and how much you are buying. Three patterns cover most situations.
- Buy direct through an internationally available retailer. Sol de Janeiro is the cleanest example. Granado works through Liberty, Le Bon Marché, Bergdorf Goodman, and the brand’s own site. Sephora carries Sol de Janeiro and increasing Brazilian SKUs through the year.
- Buy through Beleza na Web and accept the shipping window. This is the right route when you want O Boticário, Eudora, Quem Disse Berenice, or Vult in a single cart and are willing to wait two to three weeks for delivery and pay customs.
- Use a freight forwarder. A Brazilian freight-forwarder address (Comprafora, Shipito-equivalent services with a Brazilian operation, MyMallBox, or a personal contact) lets you buy from any Brazilian brand site and consolidate one international shipment. This is the most flexible but also the most expensive route.
Pricing varies. Inside Brazil, a typical Natura body cream sits well below what Sol de Janeiro charges for a comparable product in the US. The trade-off for an international shopper is convenience versus authenticity: Sol de Janeiro is the polished export version of the category, while Beleza na Web ships the same SKUs Brazilians buy, in Portuguese packaging.
FAQ
What is the largest cosmetics company in Brazil? Natura &Co is the largest by revenue when Avon’s Brazilian operation is included. Grupo Boticário is the largest by retail store count and the most visible on Brazilian high streets.
Is Sol de Janeiro actually Brazilian? The brand was founded in the US and is headquartered in New York, but the product story, ingredient narrative, and founding co-CEO connection are Brazilian. Inside Brazil, it is generally treated as an imported brand rather than a domestic one.
Can I buy O Boticário outside Brazil? Not through direct international e-commerce in 2026. Portugal has its own Boticário operation that ships inside the EU. For the US, UK, or other markets, the route is Beleza na Web’s international shipping option or a freight forwarder.
What is the Brazilian alternative to Sol de Janeiro? For body care with a similar warm-tropical fragrance signature, Natura’s Tododia line and O Boticário’s Nativa SPA both compete in Brazil at a lower price point. Granado’s pink Phebo line carries a recognisable Brazilian heritage scent.
Which Brazilian beauty app should I install if I live abroad? Beleza na Web has the broadest cross-brand catalogue. Sephora’s app covers Sol de Janeiro and any Brazilian SKUs Sephora is carrying that season. Natura On is useful only if you have a consultant relationship.
Do Brazilian beauty brands ship to the UK? Sol de Janeiro and Granado ship to the UK directly, with full UK retail presence (Cult Beauty, Liberty, Selfridges). Other Brazilian brands ship through Beleza na Web’s international option or via freight forwarders.
