Makeup Beauty: Makeup Game from Gloryway crossed 60 million installs by leaning on three things at once: relaxing ASMR makeover audio, swappable cosmetic kits, and a small cast of girls with their own short storylines. The combination works, especially on long sessions where the tactile makeup motions feel meditative. After a few unlocks the seams show. The character roster is small, the cosmetic catalogue starts repeating, and the ad density between client visits cuts the calm the game is selling. Players who want more characters, fresher tools, or a deeper salon-management layer start looking for Makeup Beauty alternatives.
This list covers seven makeover, dress-up, and ASMR beauty games that hit the same niche from slightly different angles, from puzzle-driven home-renovation makeovers to themed dress-up contests.
Quick comparison: Makeup Beauty alternatives
| App | Best for | Free plan | Standout feature |
|---|---|---|---|
| Project Makeover | Puzzle-driven makeover storylines | Yes (lives) | Match-3 layered into full character transformations |
| Salon Dress Up: BFF Makeover | Salon sim with friend-group storylines | Yes (ads) | Best friend transformation arcs |
| ASMR Skincare Makeup | Skincare-first ASMR loop | Yes (ads) | Cleanser, mask, and serum routines |
| Fashion Dress Up Stylist Designer | Wardrobe-heavy styling | Yes (ads) | Thousands of outfit combinations |
| Shining Me: Fashion Idol | K-pop idol styling contests | Yes (IAP) | Themed fashion competition arcs |
| Bubble Makeover | Light puzzle-makeover hybrid | Yes (ads) | Bubble-shooter mini-games between sessions |
| Princess Salon: Make Up Fun | Kid-friendly princess makeovers | Yes (limited IAP) | Tabtale princess universe |
Why players leave Makeup Beauty: Makeup Game
Small character cast. The ten-or-so girls cycle fast. Once their storylines wrap, the only new content is more clothes.
Cosmetic repetition. The kit catalogue claims hundreds of items but a lot of them are palette swaps. Distinct tools run out around the twentieth client.
Ad density. Rewarded ads gate progression instead of cosmetic shortcuts, which interrupts the calm the ASMR audio is selling.
No real salon-management layer. Other makeover sims let players upgrade chairs, hire staff, expand floors. Makeup Beauty stays purely on the client chair.
Sparse update cadence. New content lands less often than peers like Project Makeover, which ships seasonal events.
7 Makeup Beauty alternatives worth trying
Project Makeover: best for puzzle-driven makeover storylines
Project Makeover wraps match-3 puzzles around a full character-transformation arc. Every chapter is a client with a wardrobe and confidence problem, and finishing a puzzle unlocks the next stage of their glow-up. The cosmetic catalogue is broad, the storylines have real beats, and the production value is the highest in this genre. Makeup Beauty vs Project Makeover is mostly a question of whether you want pure makeover gameplay or makeover gated behind tile-matching.
Where it falls short: Match-3 is mandatory. If you came to Makeup Beauty for the tactile makeover loop, the puzzle layer can feel like a tax.
Pricing:
- Free with a lives system
- IAP for boosters and lives refills
- vs Makeup Beauty: comparable monetization, deeper storytelling
Migrating from Makeup Beauty: The makeover stages will feel familiar. Bring patience for the puzzle pacing.
Bottom line: Pick this if you want makeovers with real narrative weight.
Salon Dress Up: BFF Makeover: best for salon-sim friend storylines
Salon Dress Up: BFF Makeover runs closer to a traditional salon sim than Makeup Beauty. Friend-group narratives carry across chapters, each character has a recurring style preference, and the makeup, hair, and outfit stations are equally detailed. The audio is gentler than ASMR-heavy peers, which suits players who find the slurp-and-spray sound design tiring.
Where it falls short: The art style is more cartoonish than Makeup Beauty’s softer realism. Some friend storylines repeat their core beats.
Pricing:
- Free with ads
- IAP for cosmetic packs and ad removal
- vs Makeup Beauty: similar economy, friendlier pacing
Migrating from Makeup Beauty: Same station-by-station flow. The friend dynamics replace the single-client loop.
Bottom line: Pick this if you want salon-sim mechanics with persistent friend storylines.
ASMR Skincare Makeup: best for skincare-first ASMR routines
ASMR Skincare Makeup strips the loop down to the spa side. Cleanse, exfoliate, mask, serum, moisturizer. The skincare steps are the headline, with makeup as the finishing touch instead of the main event. The audio recording is sharper than Makeup Beauty’s, particularly on water-pour and product-squeeze sounds.
Where it falls short: Narrower scope. If you wanted full makeovers with hair and outfit changes, this stays focused on faces.
Pricing:
- Free with ads
- IAP for premium product packs
- vs Makeup Beauty: same monetization, narrower but deeper
Migrating from Makeup Beauty: The skincare phase will feel longer, the makeup phase shorter. Expect a slower rhythm.
Bottom line: Pick this if the skincare side was the appeal and makeup was the bonus.
Fashion Dress Up Stylist Designer: best for wardrobe-heavy styling
Fashion Dress Up Stylist Designer flips the ratio. The wardrobe is enormous and the makeup is the smaller side dish. Players style models for themed events from a deep catalogue of clothing, accessories, and hair. Useful for anyone who came to Makeup Beauty more for the outfit changes than the brushwork.
Where it falls short: Light on ASMR audio. The fashion-show framing is closer to a competition reality show than a relaxing salon visit.
Pricing:
- Free with ads
- IAP for premium outfit packs
- vs Makeup Beauty: similar cost, wardrobe-first focus
Migrating from Makeup Beauty: Treat it as the outfit half of the same hobby. The makeup tools are simpler.
Bottom line: Pick this if outfits matter more than brushwork.
Shining Me: Fashion Idol: best for K-pop idol styling contests
Shining Me: Fashion Idol moves the makeover into K-pop and J-pop idol contest territory. Themed weekly events ask you to style a character for a stage performance, magazine cover, or fan meet. The art style is anime-leaning and the cosmetic catalogue updates faster than most peers.
Where it falls short: Premium currency drips in slowly. Top-tier event outfits expect IAP. The contest framing is more competitive than relaxing.
Pricing:
- Free with ads and a daily energy cap
- IAP for premium event packs
- vs Makeup Beauty: heavier IAP push, sharper anime art
Migrating from Makeup Beauty: Mental shift from “clients” to “events”. Each contest replaces the per-client storyline.
Bottom line: Pick this if idol-stage styling sounds more fun than salon sessions.
Bubble Makeover: best for puzzle-makeover hybrid sessions
Bubble Makeover alternates bubble-shooter levels with full makeover stages. Each puzzle unlocks the next outfit and makeup pass. The pacing breaks up the makeover loop with a tactile arcade layer that gives the hands something else to do.
Where it falls short: Bubble-shooter levels can feel repetitive. The makeover side is shallower than dedicated salon sims.
Pricing:
- Free with ads
- IAP for boosters and decoration packs
- vs Makeup Beauty: comparable economy, mixed gameplay
Migrating from Makeup Beauty: The makeover stages are familiar. The bubble interludes are new.
Bottom line: Pick this if you want a puzzle break between makeover sessions.
Princess Salon: Make Up Fun: best for kid-friendly princess makeovers
Princess Salon: Make Up Fun is the long-running TabTale series and the natural pick when a younger player wants the same loop without adult-coded clients. The princess characters cycle through royal events, the cosmetic catalogue is friendly, and the in-app purchase pressure is lighter than the genre average.
Where it falls short: Aimed at kids. The narrative weight Makeup Beauty leans into is absent.
Pricing:
- Free with ads
- Limited IAP for cosmetic packs
- vs Makeup Beauty: lighter monetization, younger audience
Migrating from Makeup Beauty: Drop in and ignore the adult-framing pieces. The mechanics translate directly.
Bottom line: Pick this if a younger player in the house wants the same hobby.
How to choose
Pick Project Makeover if you want makeover gameplay tied to a real story arc and you do not mind puzzles in between.
Pick Salon Dress Up: BFF Makeover if the salon-sim framing is the appeal and friend-group narratives sound better than a rotating client list.
Pick ASMR Skincare Makeup if the skincare steps were what kept you in Makeup Beauty and you want the audio sharpened.
Pick Fashion Dress Up Stylist Designer if outfit changes mattered more than brushwork.
Stay on Makeup Beauty: Makeup Game if the existing client cast is what you keep returning for and you have not exhausted their storylines yet.
FAQ
What is the best free Makeup Beauty alternative? Project Makeover for narrative-driven makeovers, Salon Dress Up: BFF Makeover for pure salon-sim feel. Both are free with optional IAP.
Is Project Makeover better than Makeup Beauty? Better on storytelling, comparable on cosmetics, weaker on tactile ASMR. The match-3 layer is either a feature or a deal-breaker depending on taste.
Can I transfer my Makeup Beauty progress to another game? No. Saves are tied to the publisher. Each game starts from scratch.
Are there Makeup Beauty alternatives without ads? Most peers run the same free-with-ads-plus-IAP model. Princess Salon has the lightest ad load by default. Paying for ad removal is the most reliable way to cut interruptions in any of them.
What makeover game has the best ASMR audio? ASMR Skincare Makeup leads on audio fidelity. Bubble Makeover’s makeover stages also record sounds at higher sample rates than the genre average.
